JOSEPH SIAW
PRESENTATION DESIGNER
JOSEPH SIAW
PRESENTATION DESIGNER
Role
Presentation Designer
client
PayPal
Commercial Strategy · Visual Storytelling · Information Design
focus
PayPal: Commercial Strategy & Digital Storytelling
Executive presentation design for PayPal, translating commercial strategy, digital payments and complex business information into clear, engaging visual communication.
01. the challenge
PayPal needed complex commercial and strategic information transformed into clear, engaging presentation content that could communicate key messages quickly and effectively to senior stakeholders.
02. the approach
I simplified complex information, established a stronger visual hierarchy and developed clear, data-led layouts that brought greater consistency and storytelling to the presentation.
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information
hierarchy
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VISUAL
STORYTELLING
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executive
storytelling
03. before & after
A selection of key slides showing how complex, text-heavy content was transformed into clear, visually engaging communication.
Commercial insight slide
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Market opportunity slide
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Integrated marketing slide
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04. final work
Selected examples from the completed presentation, showcasing the visual style, information design and visual storytelling.
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Clearer communication
Stronger
stakeholder engagement
A scalable presentation system
05. the result
The redesigned presentation established a clearer, more consistent visual system for communicating complex strategic information, making the content easier to navigate, understand and present at executive level. The new design approach provided a scalable template for future communications across the business.
A scalable presentation system
Stronger
stakeholder engagement
Clearer communication
next project
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