Pfizer | Joseph Siaw Design

Role

Presentation Designer

client

Pfizer Anti-Infectives

Template Design · Visual System · Information Design

focus

01. the challenge

Pfizer Anti-Infectives required a flexible presentation template that could accommodate a wide variety of content — from text-heavy information and tables to data visualisation, process diagrams and product communications — while maintaining a consistent visual identity.

Unified typography, colour and branding

02. the approach

I developed a scalable presentation system built around a consistent visual language, combining Pfizer Anti-Infectives branding with adaptable layouts for different content types. The template was designed to give users flexibility while maintaining clear hierarchy, visual consistency and ease of use.

CONTENT & DATA LAYOUTS

DATA VISUALISATION LAYOUTS

Branded charts and infographic elements.

PROCESS & PRODUCT COMMUNICATION

Diagrams and product-focused layouts.

03. template system

A flexible set of layouts designed to handle different types of content while maintaining a consistent visual identity.

CONTENT & DATA LAYOUTS

Clear, readable layouts for text and tabular data

DATA VISUALISATION LAYOUTS

Branded charts and infographic elements

PROCESS & PRODUCT COMMUNICATION

Diagrams and product-focused layouts

CONTENT & DATA LAYOUTS

Unified typography, colour and branding

CONTENT & DATA LAYOUTS

Unified typography, colour and branding

03. template system

04. final template example

Selected layouts from the completed template, demonstrating how the system adapts across content, data, diagrams and product communications.

Reusable components for future presentations

scalable system

SCALABLE SYSTEM

FLEXIBLE CONTENT

Layouts for text, data and diagrams

GREATER CONSISTENCY

One visual language across presentations

CLEARER HIERARCHY

Structured layouts for complex information

The completed template provided Pfizer Anti-Infectives with a cohesive and adaptable presentation system that could support a broad range of communication needs.

05. the result